16.6.2009
Green Business – Business schools take up the trend
In its present edition, the German magazine “Business Spotlight” focuses on the success of environment-friendly business. The current green boom raises the question whether this is a lasting trend or “just a green bubble”, so far the language magazine. Looking at current pressing global environmental issues and struggling governments, it is worth a look on how business schools react on the broad discussion:
Sustainability Management seems to be the new keyword we can find in MBA-programmes, but also topics like environmental and risk management show that a new perspective on how we (should) live, work and do our business has risen and which goes beyond saving the natural world, green technology and green jobs. |
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